Why It is Important to Learn How Markets Behave Today and the Tools That are Necessary for Customer Retention
Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. if you combing natural talent and learnt talent then the distinction becomes more clear. There is a saying that strengths are not the activities you are good at, but they are activities that will strengthen you, and the problem of many people is that they don’t know what their strengths are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Men are differentiated from others by their strengths, and one tends to grow in strength rather than in weakness. The reality is that not very many people play out their strength but are caught up in the weaknesses. Many people, rather than doing activities which make them strong, do that which make them weak. However, when one focuses on his strength, that person is more engaged.
Therefore, in any customer-driven organization, what feeds marketers can be everywhere found in any department, that includes product research and development. The meaningfulness of your product to certain customers, the place where your market rest, and the real industry where your business belongs are all included in this feed. In the eye of a customer, the company strength is not found when the concerns or aims of two different departments in the company are incompatible. You cannot pass this on to them so that it would start to evolve to others also.
There is specific tools used as a marketing tool and interaction with customers should be the key focus of your efforts. These tools can be used to engage individual customers and it also allows them to respond immediately. Today, it is no longer the manufacturers or the service providers that dictate market behavior, but the customers themselves. So if you are not quick to respond to the negative feedback of your customers then they will drive them to your competitor.
Not all marketing efforts produce big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty cannot be downplayed. One-time buying at this era is something that should be of great value to any company, since if you retain this one buyer and pamper them to be loyal to your company, it is a lot less expensive that looking for new ones and spending a lot of resources finding them.
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