[ General ]

Business Management of Art Gallery Dealers

As business go, an art dealer is related to any other market management or human management geek, overstocked with patience, tact, guile, and, most vital, a keen eye for art and colors. Selling a painting is no longer sitting on the pavement or under a tree waiting for a buyer or collector. It requires hard to sell both the art and the artist.

So if you have good business or marketing skills, have a BA or MA or PhD in any art-related field, know languages, are people oriented with writing and communication skills, flooded with motivational capabilities and understanding to artists’ needs, and possess some experience at gallery or curatorial work, then think about this profession. Usually, art dealers begin as a novice to a recognized dealer, where they learn how to strike a deal and how to keep the artist and the rich consumer happy. In addition to these skills, An individual needs to be aware of different genres, the market value of upcoming and old artists, and contemporary affairs and have contacts with other dealers and nose for new sales and acquisitions. Remuneration should not be an impediment as it takes the time to ascertain oneself, even with a Ph.D.

An art aficionado and dealer, Mark Borghi is the owner of three fine art galleries in Bridgehampton, New York City, and Palm Springs, which specialize in Contemporary, Post-War American, and European Modern art.

Once contented with the selection of profession, focus on a specific genre such as contemporary, expressionist, or pop art. Hang around and be seen at auctions, parties, and gallery openings to gain the confidence and trust of the customer and artist. Many art dealers stepping out autonomously have safeguards in the form of loans or savings to sustain them until they build a consumer. The reason being, it is a capricious profession in a wobbly market with long working hours.Some of the works in the collections of Mark Borghi include those by notable artists like Christopher Wool, Andy Warhol, Larry Poons, to accept Jackson Pollock,  Joan Mitchell, Hans Hoffman, Richard Prince, Roy Lichtenstein, and Jean-Michael Basquiat.

There are exemptions to every rule, but here are a few strategies and guidelines to consider when buying or selling items at an art gallery:

  • Horizontal pictures are better-liked than perpendicular ones
  • Works featuring girls are more admired than those featuring boys.
  • Landscapes prove to be more appealing than seascapes.
  • Pictures depicting imageries of life are more esteemed than death scenes.
  • Domestic animals or those in a compliant setting are more sought-after than wild animals.
  • An artist’s experimental pieces are not as important as those from his or her main body of work.

Like any other profession, there are downsides. A deal can go off-center, or your influential skills may be incapable to convince a prospective customer to invest in a particular artist or painting. Here, perception and instinct help, and if you are not of accepting challenges, then modify your profession. But if you are convinced and have the ability to handle the state of affairs then, it is all worth it.